“THE ENTREPRENEUR ALWAYS SEARCHES FOR CHANGE, RESPONDS TO IT, AND EXPLOITS IT AS AN OPPORTUNITY”
Pioneer Filters got established when my father, who was working in MICO Company in the filter division, decided to quit his job. He finally decided to start his own business. It was a difficult time for my father as he did not have a stable income for the next two years. It was like he stepped into unknown territory. He was continuously struggling with the business. Finally, my Aunt, who wanted to help my father during the challenging times asked her husband (my Uncle) to invest in my father's business to help improve the business. That gave a boost to my father. Then the company was registered under the name "Pioneer Filters".
He didn't have a fancy working space initially in 1987. He had to utilize my Uncle's existing small car garage for the work. The first few projects undertaken were manufacturing filters for trucks and Lorries. My father was making meagre profits just enough to run the family but not enough to expand the business. Since my father was new to the industry and hadn't made a name yet, it was difficult for him to get a reputed client. My father's passion is what kept him optimistic about the business. "Best Industries" a company in the neighbourhood was supplying blowers for "Kirloskar Electric" which is a reputed company. "Kirloskar Electric" was in search of a reliable air filter supplier. When they routinely visited BEST Industries, they learnt about Pioneer Filters. They saw that my father was capable of supplying customized Air Filters. The staff at Kirloskar proactively developed us and helped us in every field. It was a kick start to my father's business, and since then there has been no looking back. There were some struggles to standardize the process of manufacturing for the next 5 – 6 months.
We have been grateful to Kirloskar since then for their support and trust in us during our tough times which helped us grow immensely. Following Kirloskar, we got another client "Integrated Electric Co Ltd". So even "Integrated Electric Co Ltd" began to give orders to our company. That was a very prosperous time for my father as the company had successfully acquired long term clients. From 1992 to 2007, Pioneer Filters has served three big clients, i.e., Kirloskar, Integrated and Crompton Grieves, and few other small companies.
I worked for a year in HCL after completing my graduation in Mechanical Engineering. I joined Pioneer Filters in the year 2007, which was the time of the global recession. And it was a time of both personal and professional challenges to me. We had to strive hard to keep ourselves in the market. And we successfully managed to survive through it. Pioneer Filters has always stayed true to its vision of helping clients customizing air filters according to their needs. By doing this, we have set ourselves apart from our competitors.
In 2009, I took complete responsibility for Production and Marketing. In the subsequent years, we added two more reputed MNC's to our client list. WEG India being the first one and being one of the reputed company in Brazil, started their factory in neighboring Hosur, Tamil Nadu. And the next MNC was TMEIC which is a Japanese Company. It speaks about the quality products that we are manufacturing and standards that we have been able to maintain.
My sister Rajini Krishnamurthy joined Pioneer Filters in 2012, and she initially helped me in production and marketing. She now takes care of company finances and accounts.
have been in this industry from 2017, serving the big motor companies and never compromised on the quality factor. Due to intense competition in this industry, I decided to try to develop new products. I went to different places like Germany, Mumbai, and Delhi to explore a few opportunities by attending a few exhibitions and conferences. I invested much time studying and realized that I could delve into indoor air quality. I entered into a dealership with Breathe Easy, who are the exclusive partners for IQ Air Products in India. I am interested in this product and solution because it is closely connected to my heart. I had mild Asthma, and I used to suffer from frequent coughs and phlegm in my childhood. To make a difference in other people's lives by improving their health is very satisfying for me. I have thoroughly enjoyed this journey, and I am more confident than ever to help people with the new product and service. It gives me intense happiness as I am trying to provide clean and quality air to people in the city of Bangalore. I am inspired to serve people and to combine them with my hard work; it will give success in helping people.